ntho: anthony cerreta

Decorating with Jen for our first Christmas in the new place.  The tree, ornaments, stockings, lights and left to finish another day ... presents!

@AnthonyCerreta
...from my g1

         

Click here to download:

Decorating_for_the_Holidays_wi.zip (2227 KB)

@AnthonyCerreta
...from my g1

Snapped some cool mobile pictures from above the 10 freeway on National while on a Saturday night stroll with Jen. 

@AnthonyCerreta
...from my g1

       

Click here to download:

Laser_wars_on_the_10_freeway.zip (1027 KB)

Very neat art I thought I would share with you.  Do you have the skill (and patience!) that Stan Munro has?

'Tis the season, I guess.  Looks pretty small (and packed!)  I wonder if that makes it easier to learn how to skate?  Probably not ...

5th & Arizona; Santa Monica, CA

@AnthonyCerreta
...from my g1

Why (and How) to Update Your Facebook Settings and Keep Your Profile Pic from Showing in Facebook Ads"

                 

Click here to download:

Facebook_Disasters_-_Read_em_a.zip (622 KB)

When creating a new campaign online, there are several steps that can be easily missed when rushing toward a fast-approaching deadline.  Often, some of the steps which are easy to forget are requirements by the FTC.  When creating a campaign that will award a significant prize value it is very important that you consult proper legal help and make sure all of your bases are covered in very precise and specific ‘rules’.  Some states even require you to register your promotion officially if the combined prize value is over $5,000.  For more help and information on sweepstakes rules take a look at http://www.fredlaw.com/articles/marketing/mark_0310_srb.html.

But  if, for example, you have some extra product lying around and would like to turn it into a positive image branding campaign to promote customer appreciation, it is probably not efficient idea to create a full-blown marketing campaign.  After all, we only wanted to engage the consumer audience and build image branding while showcasing customer appreciation – not lose money gaining approval and consulting legal with rules that cost more than the prize.  For these circumstances a self-hosted mini-promotion can be very beneficial and works great at strengthening the community.

Now, I am not a lawyer, and in no way should this replace or suffice as proper legal representation.  You definitely need to clearly define and post the rules of your promotion.  Even if you you weren’t regulated to do so, you would still want to avoid the pain, confusion and sweat that comes without having clearly defined rules, trust me.  If you can afford it, consult your legal department to draft specific rules for every campaign give-away – it’s just a safe thing to do.  However, if you can’t or do not have the time, this easy-to-follow, 15-item checklist will help ensure your campaign meets all the basic requirements without missing any of the promotional opportunities that help make these online mini-promotions so successful and worthwhile. 

Did I miss anything or do you have a trick up your sleeve which you feel works better?  If so, make sure to let me know so I can update my approach.  Since we live in an ever-changing society, so must my rules and procedures change.

@AnthonyCerreta

   

Click here to download:

Ferbs_Cosmetics_Stickers_for_1.zip (283 KB)

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Jen is making cheddar, chive & panchetta biscuits from scratch for our weekly Sunday brunch together while I'm up in the loft working on Ferbs and watching football.  I am so lucky.

Cheddar, Chive & Panchetta Biscuits
1 cup cheddar
1/2 cup panchetta
1/2 cup chives
2/3 cup milk
3 Tbsp of oil
2 cups biscuit baking mix (makes 10 biscuits)
Spreadable Challenge Butter

3 eggs
2 Tbsp chopped panchetta
1/4 cup of cheddar cheese
1/4 cup of milk

This recipe makes 4 omellette sandwhiches with 2 extra biscuits left-over.

Chop & Mix together chives, cheddar and the panchetta with 2/3 cup of milk and 3 Tbsp of oil to get the mix wet.  Then add 2 cups biscuit baking mix and mix it all together until well-moistened.  Knead the dough on a flour 8-10 times and then roll the dough out to about 1/2 inch thick. 

Cut the dough into 2 inch rounds and cut out 10 individual biscuits.  (Jennifer's tip:  if you don't have a biscuit cutter use the top of a round glass!)  Place biscuits on an unfloured baking sheet and bake at 425 degrees for 8-10 minutes until biscuits are golden brown.

While the biscuits are baking, take 3 eggs, 2 Tbspn of panchetta, 1/4 cup of cheddar and 1/4 cup of milk and whisk ingredients together.  Pour ingredients into a greased, stove-top heated skillet.  Let the egg cook until the bottom is set, then gently flip over once to cook the top of your omellette.  If your timing is right, your biscuits and omellette will finish cooking at the same time.

Cut your omellette into 4 sections and make 4 sandwhiches with 2 biscuits remaining.  (To make a circular shape that's the same size as your biscuits use a top of a clean glass.)  Spread some Challenge Butter on your remaining biscuits, pour some coffee and OJ and enjoy!

@AnthonyCerreta
...from my g1

Disclaimer: I am affiliated with Challenge Butter

       

Click here to download:

Cheddar_Chive_Panchetta_Biscui.zip (1729 KB)